We were looking for someone to undertake the development of a marketing plan for TUANZ – something we hadn’t formally done previously. Our sense was we wanted a plan that gave shape and direction to our activity this year. We chose Larna to work with us on this project for her professional skills in this space as well as her understanding of issues such as safety online and digital equity.
Larna fitted into the team incredibly well and worked alongside us during that time. She challenged us and provided an amazing range of opportunities and well thought out strategies for us.
We’ve moved on to implementing the plan and couldn’t be happier with the mahi she did for us.
Craig Young, CEO TUANZ (CAE and MInstD)
“I’ve worked alongside Larna on a couple of complex, multi-stage, engagements. These engagements have incorporated strategic elements that have had implications across a diverse stakeholder group based within New Zealand and overseas. The scope of the work required not only deep subject matter expertise but also a nuanced understanding of the New Zealand landscape and where tangible, meaningful, long-term impact(s) could be achieved.
In the most recent engagement Larna was engaged based on her exceptional track record of success in strategic design and implementation, as well as her extensive cross-sector knowledge and networks. Larna’s reputation for delivering meaningful outcomes with integrity and independence gave me confidence from the outset. I knew the assignment demanded someone I could trust to operate with minimal oversight, and Larna consistently demonstrated both self-direction and accountability throughout the process.
A core strength of Larna’s is her ability to listen deeply and engage authentically with a wide range of stakeholders. Her personable, approachable style allowed them to quickly build trust and draw out valuable insights. Larna is not only strategic in thought, but also relational in approach — which are two essential traits I believe.
The final outcomes in both engagements we have worked on exceeded expectations, and in the most recent one already proven invaluable in advancing key priorities. More importantly, it has opened doors and created momentum that positions us well for future success. If the opportunity to work with Larna again were to arise, I would not hesitate!”
Cyber Engagement Strategy, Leading NZ Bank